The 42nd International Tourism Fair, FitCuba 2024, started on May 1st in Jardines del Rey, dedicated to Latin America and the Caribbean; an area that, in the words of Gustavo Santos, regional director of UN Tourism, could be a major multi-destination zone.
In statements to the press, the official stressed that this is a market of 500,000,000 people in which connectivity must continue to be stimulated, an aspect on which Cuba is working, and which will be reflected both in the number of visitors arriving on the island and in the country’s development.
He stressed that, with its participation in FitCuba 2024, UN Tourism shows its support to this event, considered the most important professional event of the Cuban tourism industry.
Santos stressed also that tourism is a fundamental tool for the economic growth of countries, in compliance with the 2030 Agenda; first, because it represents an activity whose resources are natural and/or cultural, as a factor of sustainability and preservation. Second, because it is one of the productive activities that is most supported by the strategic objectives of the United Nations.
He added that the organization he represents promotes accessible tourism and works to prepare the infrastructure and services “not only as a moral fact, but also as an economic fact”.
FitCuba 2024 will present a wide range of business opportunities in Cuba and the potential of the sector to tour operators, travel agencies, hoteliers, suppliers and related professionals.